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Joe the Taxi Driver |
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Former fashion photographer and Sole Accessories designer Iyad Taylor-Damouni, and Meredith, his graphic designer wife had enough creative experience between them to make any label work. So they made their own.
Frustrated with the cuts of T-shirts on the market and driven by a desire to make clothes �more intelligent than just a brand name�, the couple launched their unisex label, Joe The Taxi Driver, during Mercedes Australian Fashion Week last May.
Kicking off JTTD with simple graphic T-shirts, their second summer range has grown to �cover everyone�, with denim, knitwear and evening dresses. Khaki drill trousers, Che Guevara print singlets and bomber jackets underline a strong military theme.
A year in, with stockists in Hong Kong and Japan, the couple�s next challenge is going global. �We want to see it all over the world as an Australian made product�, says Meredith, 25.
In Oz the label has already secured 45 stockists, including Capital-L in Sydney, York Emporium in Brisbane, and key David Jones stores.
This piece was written by Aimee Marshall, one of YEN's young fashion writers. For more by Aimee and co. - and for the latest and best young Australian fashion - check out the current issue of YEN magazine.
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